RLF Spearheads New Pet Practice Business Initiative

by David French

As a partner agency of The WORLDCOM Public Relations Group (Worldcom is the world's leading partnership of independently owned public relations agencies), RLF Communications has global reach with 107 partner agencies worldwide. Over the past year, we've been pleased to partner with several Worldcom agencies on both existing work and new business outreach, and now, we're leading a new initiative.

Following discussions with several Worldcom partners at this year's global meeting in Madrid, RLF proposed the creation of a pet practice business initiative. Pet care has remained a largely recession-proof industry, and there are only a handful of agencies that currently specialize in this category.

To date, more than 15 agencies around the globe have signed on and have formed a team with deep expertise, talent and resources in the animal health/pet care arena. We are excited about the opportunities to work with our Worldcom partners and become more deeply entrenched in this category.