– Branding, Collateral and Website
RLF was engaged by Berkley Hall Management, a company that builds, manages and owns luxury apartment communities throughout North Carolina and South Carolina, to create a new and consistent brand identity across its portfolio. After conducting extensive market research, RLF created a new logo and messaging for the company that better captured its high-end appeal. Using the new visual identity, we redesigned the corporate website and all of the property websites. We also created new marketing materials for all of Berkley Hall’s properties. RLF continues to maintain all of the websites and creates additional websites and marketing materials as new properties are built.