Read More in 2012
by Monty Hagler
Happy New Year and welcome to Juicy Bits, RLF Communications' e-newsletter for clients, partners and friends! Between issues, members of the RLF team are active posting content, advice, strategies and engaging perspectives on our blog — Orange Slices. (Click here to sign up for our RSS feed!)
One recent post by David French provided a top 10 list for becoming a better writer, and I was particularly intrigued by tip #9. Read. David encourages us to "Read a lot. Read a lot of different kinds of writing. You'll be surprised at what sticks with you and how reading will make you a better writer."
Click here to read more from RLF President Monty Hagler.
Building Clients' Brands
What exactly is a brand? If you were to ask RLF Creative Director Ron Irons, he would tell you that a brand is not a name or a logo. It is not a product, service or business. It is a promise, an expectation and ultimately an experience. A brand is a reputation.
Recently, RLF worked with two clients — the Chesapeake Convention & Visitors Bureau and American Founders Bank — to develop new branding campaigns.
Click here to see the creative campaigns.
Moving Toward a Global Standard of PR Measurement
Recently, RLF's David French published a post on Orange Slices on the Barcelona Principles—a move toward global standards of quantitative and qualitative measurement of public relations in all its various forms. We thought it timely to revisit that post, as it's the time of the year for not only setting goals, but also polishing 2012 client strategic plans and budgets. It's important that we determine success, so measurement is a critical part of those plans. For many years, our profession has done a great job of measuring outputs when what we really need to measure are outcomes: how our strategies and tactics have moved the needle for the client's business or organization.
Click here to read more.
RLF Spearheads New Pet Practice Business Initiative
As a partner agency of The WORLDCOM Public Relations Group (Worldcom is the world's leading partnership of independently owned public relations agencies), RLF Communications has global reach with 107 partner agencies worldwide.
Click here to read more.
RLF Gains Four New Clients
As RLF continues to grow and expand services with each passing quarter, we have recently brought on four new clients, including MasterShield Gutter Protection, American Founders Bank, Woozie and K¹² Inc. RLF has been engaged to enhance communication strategies for each company through public relations, traditional and online marketing campaigns, re-branding initiatives and advertising.
Click here to find out more about RLF's new clients.
RLF Staff News
RLF Communications is proud to announce that Michelle Rash has been promoted to senior account executive and Jennie Klahre has joined the agency as an assistant account executive.
Michelle Rash
Senior Account Executive
Jennie Klahre
Assistant Account Executive
Click here to read profiles of these two RLF team members.
On an ongoing basis, read fresh commentary and perspective from RLF’s staff at our blog, Orange Slices.
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