Archive for the 'Design' Category

May 07 2010

Creativity in the Spotlight at High Point International Home Furnishings Show

Everyone gets in a rut now and then.  Mine usually come towards the end of a long season – like this past winter.  A season which, for those of us in the south, was quite brutal.  Getting away from routines always perks things up, and in the Triad in spring, the biggest getaway from the normal is the High Point International Home Furnishings Show.

Despite not being able to book a restaurant, hotel or rental car for a 10-day stretch, I love living next to the furniture capital of the world.  It’s where the world’s finest in design convene for a three-city, six-day trade show.  Trade show is a bit of a misnomer, for it conjures up images of 10-foot by 10-foot booths, swathed in scrim and decorated with vinyl signs.  High Point’s “trade show” spaces range from 10-feet-square to 10,000 square feet.   Showrooms are brimming with not only the latest product but also the most updated way to merchandise it.  For example, these scrimshaw brushes from Peninsula Collection, are used as a curtain to create spatial separation or vertical art.


High Point hosts the international giants and the intrepid young artists.  Ben Caldwell, a young entrepreneur from South Carolina, made his debut this market with some eye-raising yet sustainable and chat-worthy designs.  This chair is made from 350 retired decks of Las Vegas playing cards.  And yes, you can sit in it.  I tried.

The most exciting addition to High Point’s round up hasn’t been an exhibitor, it’s been an exhibit.  For the past two shows, attendees have been entertained, bumfuzzled and bewildered by the Amazed exhibit.  Last year the exhibit interpreted a “Trip to Ahhs” for the 70th anniversary of the Wizard of Oz, through a series of artists’ vignettes. My personal favorite was Glenda the Good Witch, made entirely of bubble gum, and her antithesis, the Wicked Witch of the West, fashioned from Tootsie Rolls.  There were national monuments made from crayons and world icons on toast.

This spring, the theme was the “Ten Senses of Good Vibration”.  Artists took inspiration from classic songs and develop a sort of visual performance art to express their ideas.  Most striking, albeit morbid, was one artist’s take on the first music video ever shown on MTV.  Ironically, ‘Video Killed the Radio Star’ was chosen to make MTV history.  As the vignette below shows, the artist mimicked the literal death of the radio star (tucked inside the casket, wrapped in miles of VCR tape).

Using edible materials seemed to be in some artists minds again this year.  But this time, no candy.  Serious food stuffs — in the form of pasta, herbs, beans and spices depicted leaders of social change.

Some portraits made a literal translation from materials to man.   Like Che Guevara, for instance, whose visage was formed from spicy peppercorns.

On the other hand, I have no idea why JFK was made from lasagna and rotini. But contemplating the reasons a historied president was developed from complex carbohydrates did cause me to think about creating things other than dinner. The imagination of these artists and the innovation they bring to the Market reminds me that while furniture manufacturing has moved offshore (and had significant consequences on the economy in North Carolina), the inspiration for what will shape our lives is still vibrant and alive.

On the other hand, I have no idea why JFK was made from lasagna and rotini. But contemplating the reasons a historied president was developed from complex carbohydrates did cause me to think about creating things other than dinner. The imagination of these artists and the innovation they bring to the Market reminds me that while furniture manufacturing has moved offshore (and had significant consequences on the economy in North Carolina), the inspiration for what will shape our lives is still vibrant and alive.

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Dec 10 2009

Hello, Lonny!

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The past year has seen the unfortunate folding of many magazines, including the recent announcement by Conde Nast that they are closing Gourmet, along with three other titles. Earlier this year, Conde Nast folded another RLF favorite – Domino. The death of this popular magazine was mourned by many and it seemed there was really no substitute. Enter Lonny.

Lonny is an online-only magazine cofounded by the former editor of Domino. Their mission:

“By embracing an online platform we provide inspiration at the click of a finger, directly connecting our readers to their favorite products and resources. Our freedom from page limits means that we can share more content in each issue, delivering an intimate look into the way people really live. “

I spent hours “flipping” through the pages of this pretty pub, oozing over the beautiful photographs, great interviews and quality (not to mention quantity!) content.

I love that many of the elements featured in Lonny are directly accessible to me as a reader. For instance, a simple point and click on the gorgeous gilded mirror from page 28,  and I’m instantly taken to the online retailer who sells that mirror. Although this feature could be bad for my bank account, it’s definitely great for the future of online content. Let’s hope this trend continues and we see even more magazines being reborn on the Web.

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Nov 16 2009

Drool Worthy?

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Photo Credit: EatItAtlanta.com

A self confessed foodie, I am not an easy dinner companion.  I wince at the idea of going to Outback with the girls, I eschew bar and grill chains and I hold a particular distaste for restaurants that seem incapable of allowing anything remotely healthy to appear on their menus.

I’ve been fortunate enough to dine at some wonderful places over the years – La Masseria in Las Vegas, Mozza in L.A., and Magnolia Grill in Durham being some of my favorites.  That said, I don’t require an expensive meal.  Chick-Fil-A makes an excellent chicken sandwich and The Biscuit Factory in High Point is home to the best biscuit I’ve ever put in my mouth.

So imagine my excitement when, this fall, a local upscale restaurant approached RLF about PR opportunities.  Highly regarded as one of the city’s best dining establishments, they still struggled with top-of-mind awareness from the community and the region.  One look at their Web site and our mission was clear:  Web overhaul was the number one priority.  If the Web site and story was even half as good as its food, the reservation list would always be full.

Clients still underestimate the value of a good Web site.  It is the public face of a business. It needs to exude the same experience a customer will have with the actual product or service. In the high end restaurant world, having an appealing Web site should matter just as much as having an aesthetic presentation or an appetizing menu

While researching restaurant Web sites, I was shocked to learn how few establishments actually have an appealing site.  The Web is littered with mediocre restaurant sites that have template layouts and unappetizing colors. Even high end, celebrity chefs have sites that are pedestrian. Where is the creativity that reflects their menu and philosophy on food?

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Out of all my disappointment came one bright shining star. Kudos to chef and restaurateur Thomas Keller. The site for his internationally recognized French Laundry is a paragon of great restaurant presentation. Not only is it visually appealing but it tells a wonderful story; a marriage of culinary passion and purveyor partnerships.

If only other restaurateurs knew what Keller does. The site must be edible – worthy of consumption and 30 seconds of someone’s time. If the site is unappealing, people assume the establishment and its food are as well, no matter what menu is posted online.

Advice to restaurants – cook up the same excitement on your Web site that you do in the kitchen. Bon appétit.

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Aug 12 2009

Ron’s Sketchpad No. 2

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This is the second in a series of posts that will take you directly to the right side of the brain of Ron Irons, the Creative Director at RLF, and give you the opportunity to see some of the ideas that he creates and develops at their genesis. Oh, brother!

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May 21 2009

Ron’s Sketch Book No. 1

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This is the first in a series of posts that will take you directly to the right side of the brain of Ron Irons, the Creative Director at RLF, and give you the opportunity to see some of the ideas that he creates and develops at their genesis. Oh, brother!

2 responses so far

Apr 27 2009

RLF Supports CNL Financial Group and Orlando Regional Healthcare with One Night Event

RLF’s creative department recently contributed pro-bono design work to a client sponsored event in Orlando, Florida.

CNL Financial Group presented One Night, an annual fund-raising and awareness gala with Orlando Regional Healthcare to celebrate excellence in trauma care. In Central Florida there are 47 emergency rooms and only level one trauma center. This heartwarming event raises funds to build a new level one trauma center at Orlando Regional.

The highlight of the evening occurred when a 16-year-old boy shared his own trauma story. The aspiring baseball player was severely injured in a boating accident, but thanks to the trauma center and the work of some great medical staff, he survived.

Below are some photos of the event signage created by RLF.

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One Night overhead

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