RLF marks 10th Anniversary with The Worldcom Group

By Monty Hagler

This year marks RLF’s 10th anniversary in Worldcom Public Relations Group, the largest and oldest partnership of independent agencies in the world. I had the pleasure of serving on the Global Group board for several years and am now returning to a leadership position as board chair for the Americas’ Region, which is comprised of nearly 50 agencies stretching 5,350 miles from Santiago, Chile, to Toronto, Canada.

Worldcom has been an invaluable resource for RLF on multiple fronts. Our clients have access to local expertise, knowledge and contacts in virtually every region of the world. Our team has access to best practices, case studies, practice groups and knowledge sharing on nearly every issue we encounter. And I have access to thoughtful, experienced and insightful agency leaders who have become dear friends and mentors.

One of the requirements of Worldcom membership is face-to-face interactions with other agency leaders. We gather twice a year — a global meeting in the spring and regional meetings in the fall – to conduct business, hear from a diverse range of speakers and share ideas. Amazing meals, alcoholic beverages and impromptu exploration of our host cities are also part of the bonding experience. As a result, I know and trust leaders at more than 100 communications and PR agencies throughout the world.

When we reach out to partners on behalf of our clients or our own needs, they respond. They take ownership. They produce results. That is not achieved by luck or randomness. The vetting process for potential new Worldcom partners is rigorous, and once partners are in, there is a formal peer review process every two and a half years to ensure partners continue to meet the highest quality standards. I’m proud to say that RLF has scored exceedingly well in our 4 peer reviews over the past decade and benefitted tremendously from this practice of having partners review our operations and offer advice on how RLF can become an even better agency.

Although we did not hold our global meeting in Malaysia this past April as a result of the COVID-19 pandemic (nor will we gather in Philadelphia this fall for the Americas region meeting), our partnership is stronger than ever. We have been holding bi-weekly webinars for agency leaders to share insights and knowledge on rapidly changing topics such as COVID-19 communications, the global economic shutdown and the widening impact of the Black Lives Matter protest movement. We are getting real-time insights that we can incorporate into our counsel and work with clients.

I’m proud to be a Worldcom partner and look forward to my time as Americas board chair. #WorldcomStrong

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