Outdoor
It’s rare that a young agency has the opportunity to create an extensive multi-media campaign for a client as rich in substance and inspiration as the International Civil Rights Center & Museum. Selected as the Museum’s agency of record based on our media relations expertise and creative capabilities, RLF Communications is honored to launch ongoing promotions that will bring visitors to the site of the Greensboro sit-ins.
In 1960, four African-American students sat down at the “whites-only” lunch counter at the F.W. Woolworth store in Greensboro, N.C., thus igniting a human rights movement across the South. On July 26, 1960, six months after the nonviolent protests began, Woolworth’s finally agreed to integrate their store.
To tell this story, RLF has developed a national Public Service Announcement campaign that includes print, online and outdoor creative work.