While communications writing is a large part of what we do at RLF, creative execution is also essential to our client work. RLF’s creative department continues to grow with the addition of Kelsey Payne, our very first graphic design intern. Kelsey will shadow our creative director, gaining insight into the creative process for various types of projects.
Read more about Kelsey in our final spring intern spotlight.
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Spring Intern Spotlight: Kat Pallotta
RLF’s internship program strives to offer students a holistic agency experience that exposes them to both the challenging and rewarding aspects of the communications industry. Throughout the course of a semester or longer, interns enhance their skill sets and acquire new knowledge to prepare for a career in public relations, marketing or advertising. This spring, we are happy to have on board Kat Pallotta as a communications intern and Kelsey Payne as a graphic design intern.
Our first spring intern spotlight is on Kat Pallotta.
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Insights from the 2015 PRSSA National Conference
By Heather Ebert and Raeven Henry
Thanks to the support of RLF and others, we had the opportunity to attend the PRSSA National Conference in Atlanta this November. We joined other members of our chapter, Carolina PRSSA, from the University of North Carolina at Chapel Hill. This was the first time that our chapter was represented at the national conference, and we hope to send more members in the years to come.
At the conference we engaged with PR professionals on a myriad of topics – from media training to experiential marketing. But what seemed to really hit home for us were the discussions about personal and professional development. As we sat in on several educational and professional sessions, we noticed two consistent themes: be open to opportunities and network with a purpose.
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Lessons from the 9th Grade
By Monty Hagler
Like most parents, I think my children are smart. And funny, attractive and polite in a Lake Wobegon sort of way. They’ve certainly always done well in elementary and middle school. Now Julia is a freshman in high school. Reality is setting in.
Don’t get me wrong. Julia’s still smart and making above average grades. She’s just competing at a different level, and she’s finding out that what worked for her before isn’t going to get the job done now. This was made abundantly clear in our parent\teacher conferences at the end of the first quarter. In all of her classes – particularly the honors courses in English, biology and math – her work might best be described as “adequate.”
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How Companies Have Leveraged User-Generated Content in Marketing Campaigns
By Heather Ebert
The evolution of social media has led to a change in the consumer brand experience. No longer do people wait to tell friends about their latest favorite brand or product in person; instead, they share images and posts about their indulgences instantly on social media. This change in brand advocacy has resulted in a stockpile of user-generated content that brands can easily use in their own marketing efforts.
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Raising Bertie
By Monty Hagler
For the second year, RLF Communications had the honor to work with the Cucalorus Film Festival as a sponsor and public relations partner. The 21st annual festival was a huge hit, and our team had the opportunity to attend numerous screenings, interact with filmmakers and engage in countless conversations with creative thinkers.
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Setting the Bar Higher
By Monty Hagler
I’ve spent eight of the last 16 days working with more than 80 agency leaders in the Worldcom partnership at meetings in Italy and Georgia. Despite jet lag and road weariness from planes, trains and automobiles (not to mention pounds of pasta, copious presentations, early morning meetings kick started with expresso and late night socializing fueled by red wine and brown liquor), I am energized. Engaging with peers who are at the top of their game and willing to share their knowledge has a way of doing that.
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Comedians and Advertising: Rebranding with Laughter
By Rebecca Phillips
Let’s be honest – there are some brands that have been around for so long that their advertising just gets a little stale. Not only that, but some brands are simply overshadowed by industry-dominating competitors. While many brands turn to celebrities to endorse their products, consumers often see right through these endorsements. In order to set themselves apart from the many celebrity endorsements out there, some brands have turned to comedians to spice up their advertising.
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Fall Intern Spotlight: Raeven Henry
At RLF, interns are an integral part of the agency and actively contribute to the communications process. They learn best practices of the industry, work closely with account teams and participate in a wide range of strategic and tactical work. Our interns not only walk away with real-world experience, but a comprehensive portfolio and business connections to boot.
This fall we are welcoming Raeven to the team. Learn more about her in our intern spotlight.
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What We Can Learn From Companies That Give Back
By Rebecca Phillips
By now almost everyone has heard of brands like TOMS and Warby Parker that have built their businesses on
giving back to those in need. However, you don’t always need to devote your entire business to giving back in order to make an impact.
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