BLOG

ORANGE SLICES

Public relations is not a spectator sport. It requires engagement, interaction and articulating points-of-view. Our blog, Orange Slices, is a forum for sharing news and ideas from all levels of our firm.

Commit To Be Great

I recently traveled to Lambertville, New Jersey, for a two-day intensive presentation training workshop. When I first learned about the Heroic Public Speaking program, I was reluctant to commit to the class. After all, public speaking and presentations are a core component of my skill set.

RLF Communications Expands North Carolina Footprint With Acquisition of BAERING Group Public Relations

RLF Communications, a full-service public relations agency headquartered in Greensboro, North Carolina, acquired BAERING Group, a Raleigh-based public relations agency on Jan. 31.

Chapters

It seems like a lifetime ago, but I was recently reminded that it has only been 11 years since I was deeply embedded in leadership positions with the Public Relations Society of America (PRSA). I was invited to attend the 2022 year-end meeting of the NC PRSA chapter in Raleigh, where I was recognized as […]

Colors Fonts and Change

1984 was a great year. I graduated from high school and entered UNC Chapel Hill. The summer Olympic games were held in Los Angeles. “We Are the World” ruled the radio to help ease hunger in Ethiopia. Apple released the first MacIntosh personal computer with a legendary Super Bowl commercial. And with far less fanfare, […]

Graysen Shirley, Communications Specialist at RLF Communications for Fall 2022

Introduce yourself! My name is Graysen Shirley, and I am interning with RLF Communications this fall. I am currently a junior at Elon University studying Strategic Communications and Media Analytics and minoring in Business Administration. Some student organizations I am involved with are my sorority Kappa Delta, Elon News Network, the Public Relations Student Society […]

Desire

U2 is not alone in creating passionate connections with fans. Bruce Springsteen is preparing to launch a global tour that is instantly selling out despite insanely high “dynamic pricing.” The Rolling Stones still sell out the largest stadiums.

Worldcom Releases Special Report on War in Ukraine Influence on CEOs

Worldcom, a global network of PR agencies of which RLF is a member, recently released an updated Worldcom Confidence Index report analyzing how the War in Ukraine is shifting global CEOs’ conversations on social media. Below is a press release discussing the top 5 topics CEOs were engaged in from Feb-May 2022.

It Is a Dream

The grand journey is complete. Five countries, fifteen states and nearly 50,000 miles over 11 months, beginning with a road trip through the Upper Midwest in July 2021 and concluding in Southern Portugal in May 2022. It was a deliberate cadence for work, professional development, play, exploration and self-reflection.

New Perspective on “Global Reach, Local Knowledge”

Sitting in a conference room high above the crowded streets of San Jose, Costa Rica, among a group of public relations agency CEOs, I witnessed the Worldcom Public Relations Group tagline in action.

Brianna Gillard Earns Master’s Degree

On August 5, RLF’s very own Brianna Gillard graduated from Georgetown University with a master’s degree in public relations and corporate communications.