Public relations is not a spectator sport. It requires engagement, interaction and articulating points-of-view. Our blog, Orange Slices, is a forum for sharing news and ideas from all levels of our firm.

A Newsworthy Birthday

In May 1846, five New York City newspapers joined forces – spearheaded by New York Sun publisher Moses Yale Beach – to get news from the distant Mexican-American War. The consortium that we now know as Associated Press was founded with the mission “to gather with economy and efficiency an accurate and impartial report of […]

Perspective on Measuring Public Relations Value

In conversations with clients and potential clients, the issue of measuring the value and impact of investments in public relations is a frequent topic. It is a simple question without easy or straight-forward answers. RLF Communications’ (RLF) point of view is that measurement can and should be implemented if the client is committed to long-term […]

RLF Communications Hires Three Communications Managers To Support Client Growth

We are thrilled to announce the recent hiring of Lucy Dunham, Brianna Gillard and Calissa Holder as communications managers on the RLF team. These new hires will support a wide range of work for our rapidly growing client base. “I am pleased for Lucy, Brianna and Calissa to join the RLF team. These women bring […]

International Connectivity in the Age of COVID

by Monty Hagler One of the defining traditions of being a partner in the Worldcom Public Relations Group is gathering every spring with more than 100 other agency leaders to share best practices, collaborate on projects and jointly fund research projects such as the Worldcom Confidence Index, which deploys artificial intelligence to analyze sentiments from […]

Fall 2020 Intern Spotlight: Lissy Shortall

At RLF, we are committed to providing opportunities and real-world experience to the next generation of PR practitioners. So, even with the COVID-19 pandemic, we felt it was important to continue our internship program this fall, albeit largely remotely. Meet Lissy Shortall, our fall 2020 intern! “My name is Lissy Shortall and I am a […]

My Journey as an Intern in the PR World: What I Have Learned

By Lindsay Silverman I never knew what I wanted to do with my life. As a child, I was one of those kids who ran around the house pretending to be an FBI agent or recording news segments on my desktop computer (does anyone have those anymore?). I played every sport and never stuck with […]

RLF marks 10th Anniversary with The Worldcom Group

By Monty Hagler This year marks RLF’s 10th anniversary in Worldcom Public Relations Group, the largest and oldest partnership of independent agencies in the world. I had the pleasure of serving on the Global Group board for several years and am now returning to a leadership position as board chair for the Americas’ Region, which […]

Too Much Time, Too Many Books

By Monty Hagler In a world of new routines, I have defaulted to extra-long morning walks with my dogs, Nigel and Nina, in lieu of swimming, weights and elliptical machines. We typically make our way in pre-dawn hours to the beautiful Bennett College campus. The dogs run free on the grassy quad while I stick […]

Reflection on an Internship Disrupted

By Reilly Welsh The beginning of May signals the end of something else: my time here at RLF. As a senior in college, I envisioned the last month of the semester including many more “lasts.” The onset of COVID-19 here in the United States quickly derailed my plans for the final months of my senior […]

Monty Hagler Speaks to COVID-19 Communications

CEO Monty Hagler led a Q&A session with more than 100 Greensboro Chamber of Commerce members on best practices for communicating with key audiences during the coronavirus crisis. Key points of the discussion included: Deliver a consistent message. Work with your company’s leadership team to come up with a unified message, then tailor it for different […]