Public relations is not a spectator sport. It requires engagement, interaction and articulating points-of-view. Our blog, Orange Slices, is a forum for sharing news and ideas from all levels of our firm.

RLF Communications Hires New Vice President

RLF has hired Donnie Turlington as a vice president, where he will be responsible for providing client services and support. Turlington is the former director of communications and marketing for the City of Greensboro, where he guided the formation of the city’s first-ever communications and marketing department.

Changing Seasons

My parents recently moved to a continuing care community in Salisbury (which they LOVE). For my father, the hardest part of this transition was leaving the garden that he had cultivated and nurtured for decades. As a closing note, he wrote this column for the regional daylily association magazine. I’m sharing it because it is […]

Inspiration from the road


I found it on a recent trip to Canada for the Worldcom Public Relations Group global meeting.  A flicker came from the meeting itself, which was chock full of information, wisdom and best practices from leading public relations agencies throughout the world.

I’ve been whirligigged!

That may not be an actual expression, but it accurately captures the joy and whimsy of visiting the City of Wilson’s downtown park filled with enormous, artistic windmills. Created by Vollis Simpson, whirligigs are the official folk art of North Carolina and are at the heart of a transformation taking place in Wilson as abandoned […]

Commit To Be Great

I recently traveled to Lambertville, New Jersey, for a two-day intensive presentation training workshop. When I first learned about the Heroic Public Speaking program, I was reluctant to commit to the class. After all, public speaking and presentations are a core component of my skill set.

RLF Communications Expands North Carolina Footprint With Acquisition of BAERING Group Public Relations

RLF Communications, a full-service public relations agency headquartered in Greensboro, North Carolina, acquired BAERING Group, a Raleigh-based public relations agency on Jan. 31.


It seems like a lifetime ago, but I was recently reminded that it has only been 11 years since I was deeply embedded in leadership positions with the Public Relations Society of America (PRSA). I was invited to attend the 2022 year-end meeting of the NC PRSA chapter in Raleigh, where I was recognized as […]

Colors Fonts and Change

1984 was a great year. I graduated from high school and entered UNC Chapel Hill. The summer Olympic games were held in Los Angeles. “We Are the World” ruled the radio to help ease hunger in Ethiopia. Apple released the first MacIntosh personal computer with a legendary Super Bowl commercial. And with far less fanfare, […]

Graysen Shirley, Communications Specialist at RLF Communications for Fall 2022

Introduce yourself! My name is Graysen Shirley, and I am interning with RLF Communications this fall. I am currently a junior at Elon University studying Strategic Communications and Media Analytics and minoring in Business Administration. Some student organizations I am involved with are my sorority Kappa Delta, Elon News Network, the Public Relations Student Society […]


U2 is not alone in creating passionate connections with fans. Bruce Springsteen is preparing to launch a global tour that is instantly selling out despite insanely high “dynamic pricing.” The Rolling Stones still sell out the largest stadiums.