I recently traveled to Lambertville, New Jersey, for a two-day intensive presentation training workshop. When I first learned about the Heroic Public Speaking program, I was reluctant to commit to the class. After all, public speaking and presentations are a core component of my skill set.

RLF Communications, a full-service public relations agency headquartered in Greensboro, North Carolina, acquired BAERING Group, a Raleigh-based public relations agency on Jan. 31.

It seems like a lifetime ago, but I was recently reminded that it has only been 11 years since I was deeply embedded in leadership positions with the Public Relations Society of America (PRSA). I was invited to attend the 2022 year-end meeting of the NC PRSA chapter in Raleigh, where I was recognized as […]

1984 was a great year. I graduated from high school and entered UNC Chapel Hill. The summer Olympic games were held in Los Angeles. “We Are the World” ruled the radio to help ease hunger in Ethiopia. Apple released the first MacIntosh personal computer with a legendary Super Bowl commercial. And with far less fanfare, […]

Introduce yourself! My name is Graysen Shirley, and I am interning with RLF Communications this fall. I am currently a junior at Elon University studying Strategic Communications and Media Analytics and minoring in Business Administration. Some student organizations I am involved with are my sorority Kappa Delta, Elon News Network, the Public Relations Student Society […]

U2 is not alone in creating passionate connections with fans. Bruce Springsteen is preparing to launch a global tour that is instantly selling out despite insanely high “dynamic pricing.” The Rolling Stones still sell out the largest stadiums.

Worldcom, a global network of PR agencies of which RLF is a member, recently released an updated Worldcom Confidence Index report analyzing how the War in Ukraine is shifting global CEOs’ conversations on social media. Below is a press release discussing the top 5 topics CEOs were engaged in from Feb-May 2022.

The grand journey is complete. Five countries, fifteen states and nearly 50,000 miles over 11 months, beginning with a road trip through the Upper Midwest in July 2021 and concluding in Southern Portugal in May 2022. It was a deliberate cadence for work, professional development, play, exploration and self-reflection.

Sitting in a conference room high above the crowded streets of San Jose, Costa Rica, among a group of public relations agency CEOs, I witnessed the Worldcom Public Relations Group tagline in action.

On August 5, RLF’s very own Brianna Gillard graduated from Georgetown University with a master’s degree in public relations and corporate communications.