Orange Slices


Juicy news from the RLF Communications blog.

Fall 2020 Intern Spotlight: Lissy Shortall

At RLF, we are committed to providing opportunities and real-world experience to the next generation of PR practitioners. So, even with the COVID-19 pandemic, we felt it was important to continue our internship program this fall, albeit largely remotely. Meet Lissy Shortall, our fall 2020 intern! “My name is Lissy Shortall and I am a […]

My Journey as an Intern in the PR World: What I Have Learned

By Lindsay Silverman I never knew what I wanted to do with my life. As a child, I was one of those kids who ran around the house pretending to be an FBI agent or recording news segments on my desktop computer (does anyone have those anymore?). I played every sport and never stuck with […]

RLF marks 10th Anniversary with The Worldcom Group

By Monty Hagler This year marks RLF’s 10th anniversary in Worldcom Public Relations Group, the largest and oldest partnership of independent agencies in the world. I had the pleasure of serving on the Global Group board for several years and am now returning to a leadership position as board chair for the Americas’ Region, which […]

Too Much Time, Too Many Books

By Monty Hagler In a world of new routines, I have defaulted to extra-long morning walks with my dogs, Nigel and Nina, in lieu of swimming, weights and elliptical machines. We typically make our way in pre-dawn hours to the beautiful Bennett College campus. The dogs run free on the grassy quad while I stick […]

Reflection on an Internship Disrupted

By Reilly Welsh The beginning of May signals the end of something else: my time here at RLF. As a senior in college, I envisioned the last month of the semester including many more “lasts.” The onset of COVID-19 here in the United States quickly derailed my plans for the final months of my senior […]

Monty Hagler Speaks to COVID-19 Communications

CEO Monty Hagler led a Q&A session with more than 100 Greensboro Chamber of Commerce members on best practices for communicating with key audiences during the coronavirus crisis. Key points of the discussion included: Deliver a consistent message. Work with your company’s leadership team to come up with a unified message, then tailor it for different […]

Spring Intern Spotlight – Angela Freckleton

RLF’s internship program gives college students the opportunity to gain real world experience in an integrated communications agency. Over the course of the semester, interns learn practical knowledge by working closely with qualified professionals on a variety of client accounts. This spring, RLF has two interns on our team. This spotlight is on Angela Freckleton. […]

Spring Intern Spotlight – Reilly Welsh

Classrooms are an effective way to learn the basics of public relations and marketing, but companies are looking for applicants with practical, real-world experience. This is one of the reasons why RLF likes to fully engage our interns and give them a true agency experience. Students can apply their skills on real client accounts, work […]

Be Prepared

By Monty Hagler The snow is falling fast in Greensboro, North Carolina as daylight fades away and the temperature drops. It’s been more than two years since we’ve seen snow, and I’m sitting in my office looking out the windows as my dog Nigel snores in his bed beside my desk. I need to be […]

Super Bowl Commercials of 2020

With a 30 second commercial in this year’s Super Bowl costing an estimated $5.6 million, advertisers once again wanted to make sure they created something memorable and buzzworthy. Along the way, there were some definite winners and some that missed the mark — and based on personal preferences, everyone has their own lists of which […]