Earned Media, Grassroots

Biscuitville Fresh Southern® is undertaking a significant growth strategy with new locations throughout North and South Carolina. Biscuitville engaged RLF’s services and expertise in 2021 to support restaurant grand openings, as well as overall media relations and community relations efforts. RLF’s work in partnership with the Biscuitville marketing team has generated an increase in attendance, media mentions and excitement from local communities. RLF is responsible for pre-grand opening and post-grand opening media outreach, as well as day-of support on site.

In 2021, seeking to increase attendance and generate additional media coverage around their restaurant grand openings, Biscuitville enlisted RLF’s services and expertise. 

RLF is responsible for Biscuitville’s pre-grand opening outreach, including alerting the media, inviting key community members and visiting markets in advance to distribute Free Biscuit coupons/Free Breakfast for a Year® fliers to local businesses and organizations. Additionally, RLF staffs the grand openings, coordinates day-of media interviews, hosts the ribbon-cutting, welcomes community members and mans Biscuitville’s Free Breakfast for a Year® contest. RLF handles all post-grand opening follow-up, sharing photos, sales numbers and color from the day with media. 

Since engaging RLF, Biscuitville has seen an increase in grand opening attendance, media mentions and excitement from local communities. Along the way, RLF successfully aided Biscuitville with its expansion into South Carolina and continues to support grand openings across North Carolina, South Carolina and Virginia.