By Monty Hagler
(Part of a a continuing series on the books that made the journey to our new office.)
Let’s start with the fact that I’m a swimmer, not a runner. I’m not even fond of walking. So many people are surprised to see The Perfect Mile in my office. This book by Neal Bascomb recounts how the English runner Roger Bannister broke the 4-minute-mile barrier at a track meet on May 6, 1954.
While the task at hand was on the athletic field, I’ve drawn multiple lessons from the story of this historic accomplishment:
If you’re stuck, change your routine
Bannister was a great runner for many years, but he and every other runner chasing the 4-minute-mile kept coming up short. Under the guidance and workout routines of a new coach, Bannister adopted different training techniques that allowed him to build up both his stamina and his speed.
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Category: Orange Slices
How to lose clients and kill your reputation
By David French
My spouse and I traveled recently to the British Virgin Islands. After we returned, I wrote TripAdvisor reviews of several restaurants we visited. All the reviews were brief and favorable, except for this one:
We were so looking forward to a wonderful dinner in one of the most spectacular settings on the West End. Food was simply OK for the price, and service was terrible. Entrees arrived +45 minutes after we ordered, and several tables who were seated after us were served and finished before we ever got our food.
And the restaurant owner’s response:
You are on holiday. It’s evening. It’s beautiful weather and a ” spectacular setting. ” Why can’t you spend an hour having dinner? Are you really that important? International calls flowing in requiring your attention? Big deals brewing?
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Spring Intern Spotlight: Wesley Gray Smith
The best way to learn many skills is not through a classroom or a lecture, but through hands-on experience. That’s why we feel it is so important that our interns get to the opportunity to try as many facets of life in a PR firm as possible, whether its helping to research costs for a new campaign idea, drafting news releases or participating in our social activities.
This spring, we have two interns working with us. This week, we introduce you to Wesley Gray Smith.
“I am a senior public relations and history major at the University of North Carolina at Chapel Hill. I’m originally from Shelby, North Carolina. It’s a small town famous for bluegrass and delicious BBQ.”
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