It seems like a lifetime ago, but I was recently reminded that it has only been 11 years since I was deeply embedded in leadership positions with the Public Relations Society of America (PRSA). I was invited to attend the 2022 year-end meeting of the NC PRSA chapter in Raleigh, where I was recognized as a past president of the chapter. There were only a few familiar faces, and I definitely felt like one of the oldest rats in the barn.
When I started my career at First Union Corporation fresh out of graduate school, I joined the Charlotte PRSA chapter. I immediately got to know a wide range of public relations professionals and was exposed to the myriad ways I could build a career. I served on committees to get experience outside of my comfort zone, and I continued to grow in the organization when I moved to Raleigh to learn the agency side of PR with Capital Strategies. Over the next few years, I served as chapter president, Southeast district chair, a member of the National Board Nominating Committee and National Bylaws Task Force and as a National Assembly Delegate. I made great friends across the country, earned my Accredited in Public Relations certification, traveled extensively for conferences and meetings and deepened my expertise in this profession. And then I quit PRSA.
The reason was simple. I had started my own agency and had the opportunity for RLF Communications to join Worldcom Public Relations Group, the oldest and largest partnership of independent public relations agencies in the world. We needed to focus our time, energy and money on getting all the value we could out of this organization, so I dove in headfirst. Doing that has paid enormous benefits for my own professional development and the growth of RLF Communications. I have made great friends around the world, traveled globally, deepened my expertise and served in leadership roles on the North America Region and Global boards.
As I drove back to Greensboro from the NC PRSA meeting last week, I thought about the different chapters we all have in our lives both personally and professionally. How we can be deeply embedded in projects and people, and then, as those experiences run their course, we take on new challenges and opportunities. The key is to respect and remember what was once important in our lives and helped shape who we have become. PRSA played that role for me. Worldcom continues to play that role for me.
Now it comes full circle. While I am not going to dive back into the PRSA deep-end, I do want RLF team members to get involved for the professional development and networking opportunities that exist. We’re also going to explore ways our agency can help the NC PRSA chapter extend its programming to the Triad region of North Carolina.
Many people know that my favorite novel is “All the King’s Men” by Robert Penn Warren. It has been more than 40 years since I first read “how life is strange and changeful, and the crystal is in the steel at the point of fracture, and the toad bears a jewel in its forehead, and the meaning of moments passes like the breeze that scarcely ruffles the leaf of the willow.”