Celebrating PR Lessons Inspired by Our Four-Legged Friends
This month, during the season of celebration and reflection, we’re excited to launch a campaign that’s equal parts festive, insightful and fur-tastically fun: “Paws, Claws and PR Laws: Holiday Edition”.
At RLF, we believe inspiration can come from anywhere—and this time, it’s coming from the wagging tails and curious whiskers of our office pets. Through a series of posts on our social channels, we’ll share lighthearted yet impactful public relations lessons inspired by our team’s beloved dogs and cats, celebrating their quirky personalities and translating their behaviors into valuable professional takeaways.
The Inspiration Behind the Campaign
Pets have always been a central part of our workplace culture, whether it’s office dogs greeting us with wagging tails on a Monday morning or cat videos shared to lighten the mood during a hectic campaign launch. Their joy, resilience and sometimes mischievous antics remind us of the importance of playfulness, adaptability and loyalty—not just in life but also in our work as PR professionals.
“Paws, Claws and PR Laws: Holiday Edition” takes this concept to the next level. By channeling the energy and traits of our furry companions, we aim to highlight essential PR principles in a fresh and memorable way. After all, who better to teach us about timing, persistence and the art of communication than the animals who excel in all three?
And at RLF, our love of animals extends beyond our homes. Members of our team have provided communications expertise to a variety of pet product brands and veterinary practices including Nutro, Novartis Animal Health, Boehringer Ingelheim, Heska, Mars, Lazin Animal Foundation, American Kennel Club Canine Health Foundation and Banfield Animal Hospital. Additionally, we regularly support several animal nonprofits and causes in our communities through donations and volunteering.
What to Expect
We’re rolling out a series of social media posts spotlighting the pets of our agency. Each post will feature:
- Adorable Pet Photos: Whether it’s a dog sitting obediently or a cat ready to pounce, every post will come with festive imagery starring our team’s four-legged friends.
- Relatable PR Lessons: We’ll connect pet behaviors to actionable PR advice—consider it our holiday gift to you! From a dog’s eagerness to chase every ball to a cat’s ability to read the room, these lessons will be both practical and entertaining.
- Holiday Cheer: With December as our backdrop, each post will tie into the themes of the season—joy, generosity, gratitude and festivity!
Sneak Peek at the Lessons
Here’s a little taste of what you can look forward to learning:
Chase Every Opportunity — Inspired by a dog’s love for fetching, this lesson emphasizes the importance of pursuing media coverage and partnerships with enthusiasm. Timing is everything, and the best PR pros never let an opportunity pass them by.
Know When to Pounce (or not!) — A cat teaches us this one: The value of patience and the ability to strike at the right moment. In PR, as in life, understanding timing can make all the difference, and sometimes the best move is to simply chill.
Curiosity Breeds Creativity — Cats (and dogs, we’d argue!) show us that curiosity isn’t just endearing—it’s essential. Always ask questions, explore new ideas and approach challenges from different angles to stay innovative in your strategies.
Why Pets + PR?
The holidays are a time to embrace joy and share gratitude, and what better way to do so than by spotlighting the pets who bring endless smiles to our faces? This campaign is about more than adorable pet pictures (though there will be plenty of those!). It’s about using the charm of our four-legged companions to make professional insights more accessible, relatable and fun.
Plus, this campaign is a nod to the fact that PR is as much about connection as it is about strategy. Just as our pets connect with us through their loyalty and love, PR connects people, brands and audiences in meaningful ways.
Join the Festivities
We invite you to follow along with “Paws, Claws, and PR Laws: Holiday Edition” on our social media channels. Engage with us, share your own pet stories and take these lessons to heart as you navigate your own PR challenges this holiday season and into 2025.
With tails wagging and whiskers twitching, let’s make this a December to remember—for the pets who inspire us and the campaigns that make an impact.
Happy Holidays from our pack to yours! 🎄🐾
By: Dana Phelps
