CEO Monty Hagler led a Q&A session with more than 100 Greensboro Chamber of Commerce members on best practices for communicating with key audiences during the coronavirus crisis. Key points of the discussion included:
- Deliver a consistent message. Work with your company’s leadership team to come up with a unified message, then tailor it for different audiences. Consistent messaging and visuals show you are in control of the situation.
- Expect criticism. No matter how perfectly packaged your message, someone will disagree. Be respectful, listen and adapt if needed. Expect that everything you write will become an external document.
- Think about the long term. How can you plan ahead for six months to a year from now? Think about how this crisis will affect your marketing strategies going forward. Use any down time to work on projects you wouldn’t normally have time for.
- Prepare for jagged re-entry. Companies will return to normal operations at different points. Where is your industry on the curve? Check will suppliers, employees and other stakeholders about their timelines.
The full conversation can be listened to here.