RLF Communications, a full-service public relations agency headquartered in Greensboro, North Carolina, acquired BAERING Group, a Raleigh-based public relations agency on Jan. 31.
The acquisition furthers RLF’s strategy to strengthen its footprint across North Carolina, with professional staff in Greensboro, Raleigh and Charlotte, to serve clients conducting business statewide, nationally and internationally. Seven team members join RLF, strengthening the firm’s depth in industries such as agriculture and chemicals.
“Like RLF, BAERING worked with a wide range of industry-leading clients to provide strategic communications counsel, message development, media relations, internal communications, crisis communications, branding and other public relations services,” said Monty Hagler, CEO of RLF Communications. “The experience and knowledge of BAERING’s talented staff are a tremendous asset for our already strong team, and they will bring new perspectives and ideas to our clients.”
Founded in 2004, BAERING Group’s clients included agricultural companies, national trade associations, nonprofits and educational institutions. The firm also had a strong footprint in eastern North Carolina, adding to RLF’s capabilities in that part of the state.
“RLF Communications has an outstanding reputation as one of the premier public relations agencies in North Carolina,” said Robert Buhler, former chairman and owner of BAERING Group. “Once I made the decision to sell BAERING to pursue other business opportunities, I knew RLF would be the perfect partner for our clients and our team as their culture and dedication to strategy and service align so closely with ours.”