RLF Internship Program Gives Students Tangible, Hands-on PR Experience

By Alyssa Bedrosian

Just a few decades ago, attending college and having a decent GPA were enough to begin a career at a solid company. Fast forward to 2014, and the world of entry-level positions is more competitive than ever before, with companies seeking out college graduates who have significant, real-life work experience.

For public relations and communications majors, this means finding internships that allow students to do more than just pick up coffee and make copies. Public relations agencies, nonprofits and corporate communications departments are looking for individuals who know how to write, pitch, think strategically, manage social media, maintain a brand’s reputation and work collaboratively within a team. At RLF, we understand the importance of providing students with a quality, hands-on internship that prepares them to enter the ever-changing world of PR.

RLF is a small, full-service strategic communications agency, and because of the size and scope of our work, interns have the opportunity to experience the day-to-day activities of client account teams (starting with the signing of a confidentiality agreement). Under the close supervision and mentorship of RLF staff, our interns have the opportunity to write press releases, create ad copy, compile media lists, pitch reporters, attend brainstorming sessions, manage social media accounts, conduct client research and assist with the implementation of special events. Interns are also compensated for their work upon successful completion of the program.

We are proud to say that many of our former interns are already excelling in the industry. One former intern recently had an article featured in PR Daily, a leading public relations outlet, while another is working for a top public relations agency in New York City.

Finding the right job requires an intricate balancing act of maintaining a high GPA, gaining quality leadership and career experience, preparing for interviews, and knowing the right people. Yet in the end, hands-on experience in the industry trumps all. Our goal is to transform classroom lessons into tangible work for our interns – and ultimately lead them down a successful career path.

To apply for an internship at RLF, send a resume, cover letter and writing samples to interns@rlfcommunications.com.