By Amanda Limoges
We’ve all heard it before: Media relations is rapidly changing and bloggers have become an emerging, more common source of news. In fact, blogs might even be the perfect outlet for sharing a client’s story, but how they function and expect to be contacted can often be misunderstood by PR pros. Since I began working at RLF, I have had the opportunity to work with bloggers on behalf of numerous clients, and have developed a few best practices along the way:
Continue reading “3 Things PR Pros Should Know Before Working With Bloggers”
Tag: blogging
Welcome
The relaunch of our website brings some new additions. We’ve added additional information about the type of work we do for our clients, we will soon unveil an expanded work section that showcases specific examples and we have started our own blog.
When our clients ask about blogging, we suggest they think about all the reasons they want to blog, who the audience is, and how they will keep up with the time it takes to blog. We have taken our own advice.
We started Orange Slices to highlight examples of good work in our industry, contribute insights, to inform and enlighten, and to begin a dialogue with our colleagues, our clients, and talented young professionals. We plan to begin by updating the blog at least weekly, so we encourage you to check back.
The other reason we hope you’ll return to this spot? To give us your comments and feedback. Without your input, a blog is just like a website: one-way communication.