By Heather Ebert

Recently, singer Taylor Swift penned an open letter to Apple via her Tumblr page expressing dissatisfaction with Apple Music’s policy to not pay artists for music streamed during the service’s free three-month trial period. She stated that because of this policy she would not release her album “1989” on the platform. Apple quickly reversed its policy and pledged to pay artists during the trial period, which began June 30.

The intensity and reach of the public eye often requires that celebrities like Swift be very transparent and responsive with the media and their fans, especially when news stories or scandals break. There are many celebrities that handle such events almost seamlessly, but there are others whose actions make the situation worse. There are lessons to be learned from both. Here are the top three PR do’s and don’ts that we can take from celebrities.

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