By Julia Lescarbeau
While it can’t be denied that the majority of Snapchat users are millennials, many businesses and organizations are using the trendy media platform to their advantage. Snapchat allows users to be live, be present and share experiences with friends, followers and brands. With that in mind, advertising with Snapchat has proven to be incredibly effective, particularly when directed toward users ages 13-34.
Continue reading “Snapchat: It’s Not Just for Millennials (Anymore)”
Tag: Snapchat
How Snapchat Has Become a Force for Marketing
By Alice Lee
In September 2011, Evan Spiegel released Snapchat, a revolutionary new social media platform that allows users to take photos or videos to share with friends. One of the more unique functions of Snapchat, as compared with similar social media platforms, is that the “Snaps” as they are called, are only visible to recipients for a few seconds. The app also includes a doodle and text function where users can draw or add text on top of their Snapchat messages, adding a creative component to customize messages.
Continue reading “How Snapchat Has Become a Force for Marketing”