By Marina Panagopulos
With Valentine’s Day right around the corner, companies are finding unique ways to spread the love. Whether it’s through fun in-store challenges or more serious matchmaking efforts, brands are successfully (and sometimes not so successfully) getting in the Valentine’s Day spirit.
Here’s a review of three impressive campaigns that are bound to spark conversation this year:
World’s Largest #StarbucksDate
Starbucks and Match.com are pairing up on Feb. 13 to host what is expected to be the “world’s largest Starbucks date.” Single Match users will get access to a special “Meet at Starbucks” feature to send out invites and arrange first dates. Starbucks will offer $5 pairings of coffee and bakery treats for two.
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