LinkedIn is not just the professional version of social networking, it’s a crucial tool for organizations to build a brand, establish trust and credibility, share insights, and network with a wide range of people—from coworkers and clients to industry experts and potential partners.
Clearly a crucial communications piece, LinkedIn has made a name for itself—and shown its value—as a key piece of any social media strategy and effort to build brand awareness. Here, we outline three organic top tips for leveraging LinkedIn to benefit your brand.
Make Your Profile Page Pop
Your LinkedIn page is a place where connections and potential partners will come to learn more of what your business is all about. That said, it’s important to build a profile that clearly communicates your organization’s MO. Including a profile photo and banner image, filling out a bio and overview, and completing the About section, are all straightforward starting points to showcase who your brand is when people land on your profile page.
Post and Engage Consistently
Beyond boosting visibility, creating and maintaining a consistent posting schedule of thoughtful, relevant and quality content—from industry insights to company and client updates—provides a ream of benefits. For instance, sharing valuable content at optimal posting times is a tried-and-true method that encourages LinkedIn’s algorithm to show more users your content and naturally boost the reach of your posts.
Be a Social Butterfly
LinkedIn is for socializing and virtually networking at both a mass and individual scale. Strategies like tagging those mentioned in your content, liking, resharing and commenting on other people’s posts, and actively seeking out others to connect with is an organic way to continue adding credibility and recognition to your organization through intentional engagement.
RLF has proven experience helping clients’ work toward reaching their brand awareness and engagement goals via leveraging LinkedIn. Connect with us—and learn more about how we can help strategically amplify your brand’s one-of-a-kind story.
By: Anna Beth Adcock
