EXPERTISE

Services

Services

RLF’s core focus is public relations expertise that connect clients with the audiences that matter most to them. Our team of former journalists, corporate communications executives and government leaders deeply understand how to help our clients meet challenges and take advantages of opportunities. We also have marketing and advertising capabilities to execute every aspect of the campaigns we develop.

Earned Media

Strategy &
Messaging

Internal
Communications

Crisis
Communications

Grassroots

Social Media

1.

EARNED MEDIA

A strategic media relations plan and skilled storytelling can generate highly impactful, third-party validation through media placements to support an organization’s mission, vision and values. Our team of talented communicators and experienced relationship builders connects with reporters at national, regional and local news outlets, as well was a variety of trade media to make sure our clients are top-of-mind.

2.

STRAGEGY & MESSAGING

RLF Communications builds public relations and communications strategies that have the power to influence purchases, persuade stakeholders, engage influencers, move communities to action and to define a brand. It is our relentless mission to understand our clients’ business objectives and challenges to craft strategies and key messages that support the bottom line, as well as what’s important to the audiences who matter most.

3.

INTERNAL COMMUNICATIONS

RLF understands that the employees of every organization make the very best brand ambassadors. Our team brings deep experience in creating authentic messaging that is true to client culture to every internal communications engagement. We know how to execute this critical work because we have managed dozens of internal campaigns for public and private sector clients in the midst of change management, mergers and other key moments for client organizations.     

4.

CRISIS COMMUNICATION

Crisis Communications: Organizations facing threats to their reputation, operations or ability to conduct business turn to RLF for counsel and action to quickly get a handle on things. RLF has a proven process for assessing and deploying communication channels to stabilize situations, minimize damage and begin the process of proactive recovery. We work closely with all the players that need to be at the table – legal, finance, operations, HR, IT – to provide advice and counsel that puts organizations back in control.

5.

GRASSROOTS

RLF has an extensive history of managing effective public interest grassroots campaigns. Using our connections and expertise across the state, our team develops deep-reaching grassroots campaigns targeting neighborhoods, ZIP codes, towns and municipalities to saturate our public outreach campaigns to target audiences.

6.

SOCIAL MEDIA

A comprehensive social media plan is the best way to reach current and potential new audiences while increasing brand awareness. Our team of strategists understand that with consistent posting, engagement with targeted audiences and leveraging trends, a brand’s active social media will keep clients top of mind.