Meet Logan, RLF’s graphic designer known for her thoughtful creativity, wit and the kind of visual instincts that can turn a rough concept into something polished and purposeful. Whether she’s developing brand standards, designing websites or bringing clarity to client stories through design, Logan approaches her work with curiosity and genuine care that shows up in every project she touches.

Spend a little time talking with Logan and you quickly realize her perspective on design goes well beyond fonts and layouts. She’ll just as easily talk about typography, community impact or a discarded honey bottle on the side of the road that sparked an idea for a future logo. That’s because, for Logan, design really is everywhere. It’s a mindset as much as a skillset that’s been shaped by her journalism studies, her love of learning and her belief that creative work should be both strategic and meaningful.

Read below to get to know more about Logan, the creative mind behind RLF’s design work.

What three words would you use to describe yourself as a professional?

Innovative, organized and dedicated.

What excites you most about the future of graphic design?

What excites me most is that design is receiving the recognition it deserves. For a long time, graphic design was treated as an afterthought. It was more about the copy, the messaging, and design supported that. But now, with the rise of social media and digital platforms, you have to catch someone’s attention so quickly that design has become much more central to how brands communicate.

And while design tools, especially Canva, have made everyone feel like a designer, truly exceptional work still stands apart. That distinction is exactly what makes me optimistic about where the field is headed.

What did you want to be when you grew up? Do you see overlap in what you do now?

I either wanted to be a nurse or a teacher. I always wanted to do something centered around helping people. I gain a lot of satisfaction from seeing something through and feeling like I left it better than I found it.

My nursing dreams died when I took high school chemistry and realized my brain did not work that way, but it gave me the opportunity to figure out how I could still use my skills in a way that felt impactful. I do think there’s overlap in what I do now, especially when I’m working on projects that feel meaningful or connected to helping people in some way. Even though it looks different than what I imagined when I was younger, the motivation behind it feels very similar.

What core value is at the forefront of how you approach your work?

I’d say dedication. Since there are always so many projects happening at once, it would be easy to just knock something out and move on, but I really don’t like working that way. I feel that in order to make the best design, I have to fully understand what I’m designing for, because that plays a huge role in the outcome.

That ties into why RLF’s culture helps so much. Because we have a team that communicates and shares information well, I’m able to get the understanding I need to do better work. To me, better work happens when people feel comfortable asking questions and being honest.

What’s your best tip or trick for juggling multiple projects in an agency environment?

One thing I always remember is that each project I’m working on, even if it’s one of seven things I have going on, might be that client’s whole world right now. They’re waiting on it, they care about it, and that perspective helps me stay focused.

I also try to mentally reset between projects. Even if it’s taking five minutes to walk around, step away or just clear my head, it helps me fully move into the next thing and give it the attention it deserves. Especially in design, that matters, because you want each project to feel distinct and not start blending together.

What professional accomplishment are you proud of?

There’s a lot I’m proud of, but I’m especially proud of some of the foundational work I’ve been able to help build at RLF, from brand guidelines to internal materials that made us more consistent visually.

On the client side, I’m proud of projects where I’ve been able to touch every part of the process, from concept through execution. I’m also proud of projects that pushed me outside my comfort zone, where I had to learn an entirely new industry and become, in a way, a mini expert in order to do the work well.

How has your communications background influenced your design work?

A lot, it gives me a bit of a leg up.

Studying journalism taught me a lot about brevity and thinking about the audience, and those things absolutely shape how I approach design. I’ve always loved that intersection of writing and visual communication, being able to not only write something, but lay it out and shape how it’s experienced.

That connection is probably what drew me to design in the first place, even before I realized that was what I was doing.

How do you spend your time outside of RLF?

I love being outside, and I spend a lot of time doing things that get me moving—running, swimming, working in the yard.

A big part of that has also become my community. Since moving back to Greensboro, getting involved in run clubs has introduced me to people and experiences I wouldn’t have had otherwise. It’s opened me up to a lot of things, from rock climbing to training for my first marathon and a triathlon.

And beyond that, family is really important to me. Being back in Greensboro and being able to spend time with my parents has been really special.

What’s your perspective on AI in graphic design?

I think it’s a really helpful tool for research, and I use it in that way, but I don’t see it as replacing thoughtful design.

For me, the strategy and intentionality behind design is still, and will always be, deeply human. There’s judgment, taste and imperfection involved, and that matters. I also think part of what keeps design interesting is that you continue learning and evolving, and I’d hate to lose that by relying too much on something generated.

So I see AI as a tool, but not the creative driver.

Are you seeking a PR agency in Raleigh, a PR agency in Charlotte or a PR agency in Greensboro? RLF Communications is highly respected, award-winning PR agency with teams in all three markets, serving clients throughout the state, across the country and globally as a Worldcom partner.

This series, Meet the PR Experts of RLF Communications, showcases the people who make our work possible. To learn more about how our experienced team of award-winning journalists and storytellers, corporate communications executives and public policy veterans can help you achieve your business goals, drop us a note.