Case Studies

NSV Development
Case Study

Media Outreach and Website Development

THE SITUATION

NSV Development, a Triangle, NC based real estate developer was seeking a PR and communications partner to elevate its brand, reputation and projects throughout central and eastern NC. With multiple projects in development and the recent partnership announcement between the City of Wilson, Milwaukee Brewers Baseball and NSV Development, it needed an agency to lead messaging and media outreach on project news and updates. 

RLF’S APPROACH

RLF Communications proposed managing all external communications for NSV Development and its active projects including social media, the NSV website, speech preparation and media relations. 

TACTICS

In partnership with the Milwaukee Brewers and the Wilson Warbirds, RLF Communications developed a communications working group, a social media strategy, media relations guidelines and a project website to streamline external communications and messaging between all stakeholder groups. This allowed one agency to refine and communicate the desired message, manage crisis communications, social media posts and comment management, and direct media to the appropriate contacts. 

RESULTS

NSV Development is now seen as the leading developer in Wilson, NC, with a recent Business Journal cover story on the Minor League Baseball Stadium. NSV is also being discussed in Business Journals in parallel with other major real estate developers in the state. This localized reputation management and brand elevation has elevated NSV Development’s reputation and has established trust in the local communities where it seeks to make an impact. 

ELEMENTS

Wilson Stadium Development Website