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Reaching Gen-Z: How PR Pros Can Adapt with the Social Media Generation

Reaching Gen-Z: How PR Pros Can Adapt with the Social Media Generation

by jjones@rlfcommunications.com | Mar 25, 2026 | Blog

In today’s fast-moving, evolving media landscape, it’s easy to get overwhelmed with the vast amount of information circulating on social media, news outlets and traditional media. As a result, Gen Z, the first generation to grow up fully immersed in social media, has...
Is Your Organization Prepared For Crowdsourced Truth?

Is Your Organization Prepared For Crowdsourced Truth?

by jjones@rlfcommunications.com | Jan 13, 2025 | Blog

  Strong organizations work hard to tell their stories, build their brands and protect their reputations. In the wake of Meta’s decision to eliminate third-party fact checkers to correct content on Facebook, Instagram and Threads, they’re likely going to have to...
What’s the PR Protocol When Your Brand Is Thrown Under the Figurative Subway?

What’s the PR Protocol When Your Brand Is Thrown Under the Figurative Subway?

by jjones@rlfcommunications.com | Dec 16, 2024 | Blog

  What’s currently all the rage on TikTok might be the last thing you’d expect: The disheveled image of the King Prawn Muppet to the soundtrack of the song “Like a Prayer,” relaying users’ embarrassing experiences to the world—or however many people happen to...

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