As RLF’s Chief Strategy Officer Billy Warden points out in his recently penned piece for the Carolina Journal: “Appreciate the values and interests, fears and aspirations people are expressing. And understand their preferred styles of communication.” Often...
Marston Waldo, who has been a valued team member at RLF since an acquisition in early 2023, has recently been promoted from Senior Communications Manager to Vice President. As the head of RLF’s Charlotte office, Marston has been a driving force across the...
For many tricksters, April 1 is an excellent day to have a bit of good-natured fun—and brands are no exception. (Fun fact: The team at RLF has a soft spot for April Fools’ Day because that’s the day our company was founded 18 years ago!) Oftentimes an...
LinkedIn is not just the professional version of social networking, it’s a crucial tool for organizations to build a brand, establish trust and credibility, share insights, and network with a wide range of people—from coworkers and clients to industry experts...
The Super Bowl is arguably one of the biggest moments of the year for major brands and corporations to launch a mass marketing strategy, ad or campaign that boasts potential to rake in tons of positive publicity—a high stakes and high cost venture that...
This just in: The Supreme Court has ruled to uphold the impending ban on TikTok in the United States as of Friday morning. The app, which has been on the chopping block multiple times before, is set to be banned in the United States starting January 19. While...
