Blog

Gen Z news consumption is changing PR. With a preference for short-form, social-first content and authentic messaging, this generation is redefining how brands connect and communicate.

  Gen Zers are juggling multiple roles in addition to their full-time jobs to support passion projects and professional growth, says RLF Communications’ Anna Beth Miles in her recent op-ed

Regardless of political views, there is no place in our society for violence. Last week, the assassination of Charlie Kirk spurred another round of divisive conversations among the left and

  Marston Waldo, who has been a valued team member at RLF since an acquisition in early 2023, has recently been promoted from Senior Communications Manager to Vice President.   As

  The Super Bowl is arguably one of the biggest moments of the year for major brands and corporations to launch a mass marketing strategy, ad or campaign that boasts

  What’s currently all the rage on TikTok might be the last thing you’d expect: The disheveled image of the King Prawn Muppet to the soundtrack of the song “Like

  “You’ve been doing it wrong for so long, you don’t even realize how wrong you are doing it!”  That’s my coach’s feedback as she watches my butterfly stroke at a recent

  Armed with standout style, a can-do spirit and a deep dedication to community impact, Billy Warden, RLF’s Chief Strategy Officer, brings a sharp, one-of-a-kind perspective to every conversation. His

  In today’s office culture of remote and hybrid work, the once-familiar rituals of water cooler chats, stopping by a colleague’s desk to catch up and post-work happy hours are

  For many tricksters, April 1 is an excellent day to have a bit of good-natured fun—and brands are no exception. (Fun fact: The team at RLF has a soft

  This just in: The Supreme Court has ruled to uphold the impending ban on TikTok in the United States as of Friday morning. The app, which has been on

  The recent assassination of a UnitedHealthcare executive in New York City triggered an immediate crisis communications response for UnitedHealthcare, which quickly rippled out, creating a series of challenges for

  Meet Agnes Stevens, a one-of-a-kind RLF colleague who serves as Vice President and head of RLF’s business to consumer practice group, known for her infectious energy, flair for encouragement and genuine dedication to

  As a member of the Worldcom Public Relations Group, RLF Communications is fortunate to learn from nearly 90 different points of view represented by our partner agencies around the world. One of the hottest

  As RLF’s Chief Strategy Officer Billy Warden points out in his recently penned piece for the Carolina Journal: “Appreciate the values and interests, fears and aspirations people are expressing.

  Strong organizations work hard to tell their stories, build their brands and protect their reputations. In the wake of Meta’s decision to eliminate third-party fact checkers to correct content

  Celebrating PR Lessons Inspired by Our Four-Legged Friends This month, during the season of celebration and reflection, we’re excited to launch a campaign that’s equal parts festive, insightful and